Hailing from Toronto and enriched by his Chadian roots, emerging artist Senny Rolls presents his next single called “Midnight Drive”. With a sophisticated R&B style and reminiscences of worldwide stars like The Weeknd, the talented act shares a new project that will not leave anyone indifferent. Slow beats and passionate lyrics on top of an irresistible melody make this song a truly captivating experience.
With a smooth flow, “Midnight Drive” embodies the laid-back and creative environment in which it was conceived. The artist explains: “I was humming melodies that led to the start of a new production and collaboration with Kosheii. A melody, a tap to lock in the perfect tempo and a few ideas tossed back and forth and the core of the song “Midnight Drive” was made.”
The song talks about love and seduction, cleverly highlighting in the lyrics both the calmness of having someone by your side as well as the thrill that relationship brings:
“Midnight Drive
It’s body on body (han, han)
Body on body.
Like a piece of art
Driving my imagination,
Be my peace of mind”
Apart from the ingenious wordplay, the elegant and captivating production of the song was something the artist and producers meticulously refined, as Senny relates: “There are six versions of the song and the one to be released is mixed and mastered by Ty Daneley, who engineered for artists like Tory Lanez, Popcaan, Lavi$h and many more.”
Notably, Tory Lanez amasses over 22 million monthly listeners on Spotify, highlighting the exceptional level of expertise involved in the song’s production.
Senny Rolls always had a connection with music. Indeed, his fruitful career started at the age of 10 when he sang in a church choir. From that moment, his aspirations to become the next R&B star have only skyrocketed, propelling him toward a promising future in the music industry.
Vocally, the artist undoubtedly stands out for his ability to hit high notes with precision. Looking ahead, Senny plans to continue developing his voice and vocal range, making it a crucial differentiating factor in his artistic project.
The new single “Midnight Drive” will be featured in the highly anticipated debut EP, “Before I Rose.” This project will follow a waterfall release strategy, where each single will be released consecutively, creating a piling effect on digital music platforms. This approach will build momentum around the music, gradually constructing the EP and generating excitement for the full release. The follow up single to “Midnight Drive” is planned for early October 2024.
With a mix of smooth rap verses along with a unique falsetto that can capture the audience’s attention from the outset, Senny Rolls will surely make an impact in the Canadian and global R&B scene in the near future. His distinctive approach to music sets him apart, carving out a path in the industry that emphasizes authenticity.
Senny Rolls is successfully forging a unique career in the music industry by developing a singular sound and an innovative artistic proposal, ultimately leading to a project characterized by originality, musical quality and a pure melodic soul.